No protected foods in Norfolk

 Why are the British so reluctant to protect their regional food?
The EU has a scheme which protects the names and origins of regional foods; in the UK this includes Jersey Royal Potatoes and Welsh Lamb, but whilst the UK has 41 protected foods Italy and France both have around 150.
Anna Hill investigated why Britain appeared to be lagging behind and discussed with Produced In Norfolk why Norfolk has no protected foods. You can listen again to the programme on the  BBC Radio Four website