Food and Ale Fringe programme

The first Norwich Food and Ale fringe event, which is taking place on Sunday October 14 between 10 am-7pm at Earlham shops in the Golden Triangle area of Norwich  is a celebration of local food, ale, cider and Perry all from producers who are within a fifty-mile radius of Norwich. FAAF is being organised by The Green Grocers organic and local supermarket and supported by Produced in Norfolk.

Our aim is to introduce you to the delicious produce, which is available on your doorstep, which high in taste, low in food miles and great for the local economy. We know many of our visitors have already been introduced to the delights of local food as you shop at The Green Grocers Organic and local Supermarket and attend The Golden Triangle Farmers’ Market but for those of you who have not your taste buds are in for a treat.

As well as being able to taste, buy and learn how their produce is reared and made from the producers who will be selling their wares you will be able to learn how to use the local produce in your cooking from great local chefs including the multi award winning Vanessa Scott.  Vanessa is the Chef proprietor together with her husband Les of the fabulous eco friendly boutique hotel, Strattons, which is in the lovely Georgian Market Town of Swaffham, Norfolk. For the ale lovers amongst you speakers will include Teddy Maufe the Barley Guru, grower of  Branthill Farm near Wells-Next- the- Sea who also owns the wonderful Real Ale Shop will be talking about Barley its place in Norfolk’s history and the beer that is brewed by local producers using his barley. This talk will include guided tasting.
In “A Brewers Tale” Brendan Moore who runs the award winning Iceni Brewery will explore the sights and smells of making award winning beer and Norfolk Lager.

We hope you will join us at the Food and Ale Fringe  and enjoy the celebration of all things local at what promises to be one of Norwich’s tastiest events this year.

How to get involved

The Food and Ale Fringe, Norfolk’s newest food event for the promotion of local produce is being organised by The Green Grocers  and is supported by Produced in Norfolk. This unique collaboration has joined together to promote producers who live within a fifty-mile radius of Norwich and sell only their own produce

Since The Green Grocers organic and local supermarket opened in 2004 it has been a great favourite with discerning customers in Norwich and Norfolk and has expanded three times to keep up with the supply of great food and other household and beauty products which fit their trading criteria which means that each item is ethically sourced, organic or local. It has been voted as Norfolk’s most conscientious shop by the Eastern Daily Press and by The Guardian         . This February they started The Golden Triangle Framers’ Market, which is rather unusual because they invited their shop suppliers to trade outside their shop. It has been a fantastic success as the shops existing customers have been able to meet the producers of their food and new customers have be introduced to the wonderful local produce. The producers have also enjoyed the experience and noticed a knock on effect of sales of their produce in the shop. The shop continues to receive widespread media coverage and is often quoted by the media in features that concern ethical or organic subjects.

Produced In Norfolk.

This year there PIN annual awards received widespread media coverage and was hosted by Anna Hill, presenter of Radio 4’s Farming Today Programme. The prize givers were Caroline Jarrold, Corporate Affairs Manager, Jarrold and Sons Ltd and Galton Blackinston Chef Proprietor of Morston Halll, Norfolk who is also a food writer and appears regularly on televison food programmes.

There will be a widespread PR and marketing campaign to promote FAAF amomgst local and national media including press releases, fliers and direct mail which is built on the firm foundations of The Green Grocers and Produced in Norfolks excellent reputation and innovative approach to supporting small local producers.

We hope you will consider joining us at what we hope is the first annual FAAF and contribute to the ongoing campaign by The Green Grocers and Produced in Norfolk to promote genuine local produce and the people who make it.

Food and Ale Fringe The small but tasty food festival. Earlham Shops, Earlham Road, Norwich