Why ban Cheese?

The merits of cheese as part of a balanced diet

Real Cheese such a Norfolk Dapple is made with 100% whole milk. Eating 25g ( a typical portion ) is equivalent to drinking approximately a third of a pint of milk.
Cheese is a completely natural, healthy and complete food that can play an important - and delicious - role in a sensibly balanced diet. In no arena is this truer than in the fight for healthy teeth and bones.
An excellent source of nutrition, cheese contains plenty of the protein, vitamin A, vitamin B 12 and vitamin D that helps put a spring in your step. Protein is essential for forming the building blocks of the body; vitamin A plays a vital role in vision, bone growth, cell division and the immune system; vitamin B 12 helps maintain healthy nerve cells and red blood cells and is also needed to make DNA; and vitamin D is needed to help facilitate the absorption of calcium and assist in the formation and maintenance of strong bones.
Perhaps the most telling contribution cheese makes to a well-balanced diet is with calcium. Cheese is a goldmine of calcium - the stuff that builds strong bones and teeth - and it is vitally important to consume sufficient quantities of calcium at all stages of life - especially as a child. Eating some cheese every day, as part of a snack or a meal can get you well on your way to the recommended daily amount. Just a 30g piece of Cheddar (the size of a matchbox) is a compact powerhouse of calcium, providing 216mg of calcium. Norfolk Cheese Makers

The Ban

It is surprising that cheese is the latest product to be banned as part of the government clampdown on junk food adverts during children’s TV.
The Food Standards Agency used a nutrient profiling model to distinguish junk food from healthy food. The model assessed the fat sugar and salt content in a 100g serving. However the British Cheese board says the typical portion of cheese is 30- 40g not the 100g used in the model and that most cheese would be exempt from the ban if a typical sized portion was used in the model

Elie Betts of Ferndale Norfolk Farmhouse Cheese pictured here said "Real cheese shouldn't"t be banned; stuff like cheese strings or cream cheese portions are different.’